According to web designer Amber Simmons, keeping your readers' attention is a matter of earning their trust. Her tips for becoming a "faithful writer" are:
- Write for a single reader rather than an audience. Speak to him in an appropriate tone, and treat him as a real person.
- Tell your reader what he wants to know, even if it bores you to tell him.
- Provide as much context as possible.
- Anticipate and answer your reader’s questions.
- Take your reader on an interesting and well-considered journey into the web.
- Respect the time your reader chooses to spend with you. Treat him fairly.