In the wake of their very successful Defective By Design campaign, the Free Software foundation will soon be launching a new campaign to "deliver its message about ethical software to social activists outside the technical communities".
I've met a lot of people in political, community, and even church (!) groups who are quite openly proud of their ability to deploy cracks and warez for their organisation, and are strongly opposed to having to learn how to use the GIMP rather than using a cracked version of Photoshop. Given that these people are prepared to devote an enormous amount of time and effort volunteering for the causes they believe in, this attitude doesn't seem to stem from a lack of concern for ethical issues, but a lack of awareness of the ethical issues surrounding software.